Location-specific art for independent hotels
Custom art that captures your neighborhood’s character — not the same corporate catalog prints hanging in chain hotels from Seattle to Miami.
When guests book your property, they’re choosing a neighborhood. When they walk into their room, they need to feel like they've arrived somewhere — not just checked into anywhere
Your rooms could probably use a refresh
Hotels typically renovate every 8-12 years at $75K-$200K per room. Your guests don’t know your timeline — they just know if your rooms feel tired.
The answer: rotate your art.
Zwilly Prints delivers vibrant, location-specific artwork that rivals expensive originals in visual impact — but at pricing that actually makes sense. Choose your sizes and framing options to match your rooms and budget.
No construction. No downtime. Instant transformation.
Rotating art between renovation cycles keeps repeat guests noticing something new — and it’s more affordable than you'd think.
Start with a risk-free pilot program
How it works
Discovery: We have a conversation about your neighborhood, property, and aesthetic.
What makes this different: We're creating art specifically for YOUR location, not pulling from a standardized collection deployed across multiple properties. Your neighborhood. Your story.
Concept: I create a digital art piece inspired by your location — showing exactly what location-based imagery could go on your walls. You review it with zero obligation. Love it? We move to Pilot. Not quite right? No hard feelings, no cost.
Pilot: Delivery of one framed piece at materials cost ($350-$650) to prove the concept works in your space.
Scale: If it works, we expand to additional rooms, public spaces, etc., at standard pricing.
Timeline: 4-6 weeks from conversation to installation.
Your location is your advantage. Your art should prove it.
Why location matters
Your guests didn't book a hotel room in a national chain. They booked YOUR hotel in YOUR neighborhood. The walls of your property should prove that they made the right choice.
I create custom collections for neighborhoods—neither generic city views nor catalog art. Each piece captures the architectural details, energy, and character that make a location distinct and uniquely yours.
Location. Location. Location.
Frequently asked
What’s the timeline? 4-6 weeks from our initial conversation to delivery.
What if we don’t love the digital artwork? No obligation. You only move forward if you love what you see.
What’s the pilot investment? $350-$650 for materials and framing. The art itself is free in this pilot phase.
What if we want more pieces after the pilot? Pricing varies based on size and framing choices. Typical range: $500-$1,200 per framed piece, with volume pricing available.
Meet the artist, Steve Zwillinger
For years I’ve been creating location-specific art that people buy for their homes — turning neighborhoods into vibrant prints that capture the unmistakable essence of a place.
Which got me thinking: location-focused hotels could use this too.
Your hotel isn’t just anywhere — it’s SOMEWHERE your guests chose for a reason. Your walls need to tell that story.
I immerse myself in your neighborhood, capture what makes it unique, and create collections that tell your location’s story. Art that tells guests “this could only happen here.”